Consumers Force Price Roll Back of Bananas

Less than a month after consumers started paying more for the price of five fingers of ripe bananas, the island’s largest producer of the fruit, JP Tropical Foods, has rolled back the increase.

banana2

The price was hiked by 20% on April 22.

Jamaica Producers Group implemented a roll back, after a negative reaction from consumers. The price roll back is with immediate effect.

Start the discussion ...