Digicel Jamaica broke new ground in the local telecommunications market with the launch of Digicel Zero, a product that will see customers getting all Digicel calls for free with the purchase of a three-day data plan.
Digicel Zero is the simplest and most attractive offer ever launched in the telecommunication giant’s 14-year history.
“We’re in the business of keeping our customers happy – and with Digicel Zero, we are doing just that,” David Butler, newly appointed CEO for Digicel Jamaica, said in a press release.
“With over 1 million of our customers already accessing Digicel Data plans, we know how much they love to stream, surf and share on Jamaica’s biggest and best 4G network,” Butler continued. “Our customers told us they wanted cheaper calls and more data – Digicel Zero is giving them more of what they want – ensuring their credit is used only for data by making all Digicel to Digicel calls completely free.”
As with other Digicel data plans, Digicel Zero also includes free Facebook, Instagram, WhatsApp, Wikipedia and twitter – meaning customers can use every last megabyte as part of the three day data plan to access the websites and the content they love.
“We have invested hugely in our network, upgrading more than 180 sites to 4G over the last year – just so we can deliver on our customers’ growing appetite for data. And, we’re not stopping there,” said Butler.
The new Digicel Jamaica boss noted that the company is investing a “great deal more in expanding our data network over the next 12 months – reinforcing our position as the champion of mobile data in Jamaica, and our commitment to making it accessible to absolutely everyone. By making Digicel calls completely free, we are putting our money where our mouth is.”
What’s more, to mark the launch of the groundbreaking initiative, Digicel is offering more than 50% off on handset deals. With prices reduced to only $949 and smartphones starting at $3,949 when you purchase $200 credit, Digicel is making it even easier for customers to join the data revolution.