Reports are that dancehall artiste Mavado’s single Di Gyal Dem produced by Stephen ‘Di Genius’ McGregor, has been allegedly selected by Smartphone giant HTC, as the main background song for their new European ad campaign.
Following reports, HTC is launching its new One X handset, and reportedly contracted Di Genius to produce the music for the campaign’s video clip.
It is said that the video clip depicts a male using his HTC phone to provide music at a party by connecting it to some massive speakers. After the stringing process of the mobile device into a sound system, Mavado’s Di Gyal Dem single is reportedly heard blaring from the speakers as patrons danced.
According to reports, the video was shot in Miami and is the next stage in HTC’s aim to highlight the audio and video credentials of the company’s new handset.
It is reported that the ad campaign will be launched in Germany this week, before spreading to Russia, Switzerland, Austria and Turkey. This movement is expected to later spread into areas like Asia and the Middle East.
However, in recent reports Stephen McGregor allegedly stated that he plans to release Di Gyal Dem on local radio soon.