Additional daily draws helped to boost revenues at Supreme Ventures for the January to June period, with earnings growing by 26% to $20.1 billion, up from $16 billion in 2013.
This was due mainly to a $3.2 billion increase in lottery revenues. Sales were boosted by the fifth daily draw which started on May 25 and the introduction of the Top Draw lottery game on June 25, while sports betting benefited from the World Cup.
Supreme Ventures’ net profit for the six months totaled $432.8 million, an increase of 7% over last year.
Meanwhile, Supreme Ventures will make changes to the Lotto Game matrix on August 24.
The changes include an increase in the starting jackpot from $15 million to $25 million, a selection of six balls from a field of 39 to win the Lotto Jackpot, inclusion of the ‘Multiplier’ feature within the wager price and a new wager price of $100.
Supreme Ventures says the changes are aimed at improving players’ response to Jackpot lethargy, which is the norm in the product life cycle of lottery games.