When Glu Mobile, the San Francisco based publisher of the app, Kim Kardashian: Hollywood makes its second quarter earnings announcement in a few weeks, CEO Niccolo de Masi will probably find it hard to resist mumbling a quiet ka-ching under his breath.
Analysts forecast that the app, a breakout hit for the developer, will probably rake in us$200 million in revenue by the end of this year, according to reports by Bloomberg .
With the launch of the game just three weeks ago, stock price of Glu is at the highest it’s been in 18 months – making this the biggest and most profitable year in the company’s history.
It’s particularly impressive, given that its recent success can be attributed to just one bold, yet rather astute move.
Glu took one of its proven game engine concepts, a game previously called Stardom Hollywood which had a history of retaining and monetizing users, and made the decision to re-brand it with a star name attached.
“We identified Kim Kardashian West as arguably the best brand fit in the world and we approached her,” Glu CEO Niccolo de Masi said.
“Everyone quickly recognized the tremendous business opportunity.”
With Kardashian West’s brand power, the game has reached a wide audience, offering players a glimpse into her life they may not otherwise have seen – while generating revenues from in-app purchases for the company.
“The app stands currently at number five on Apple Top Grossing chart so we are confident in our pricing decisions,” Niccolo says.
Further, with a staggering 40,000 five star reviews in Apple’s App store, and the only game in the top 10 to hold a five star rating, it’s fair to conclude that its users are more than a little taken away.